People are creatures of habit: we tend to tune things out after a while when they become regular to us and certain things in our daily lives become blurred into the background when we’re aware of them enough. This can be a good thing many times—you don’t have to think about remembering your own phone number or the names of your friends, for example. Where it becomes a problem, however, is for business owners who are trying to keep up customer interest in their shops.
Think of it this way: if you pass by the same store over and over, day after day, you might stop paying attention to that particular shop—after all, once you’ve seen their message, you don’t have to see it again to understand what they’re all about. If the signage of that shop changes frequently, however, you’re more inclined to pay attention to a new message that you haven’t yet read!
Storefront signs in Cerritos go a long way towards inciting customer foot traffic, however they’re set at a disadvantage from the get-go. Because we’re bombarded with advertisements everywhere we go, we tend to faze them out easier than other things, making it hard for any one shop’s advertisements to take hold. If you’re a business owner, this is a real problem and one that you have to focus on combating.
One of the easiest ways to go about keeping current in the world of business signage is to frequently update, change, alter and tweak your messages. This constant changing in signage “tricks” people’s brains into thinking that there is new information and that they should pay attention to it, rather than just pass on by as they might normally do.
Another great way to leverage storefront signs in Cerritos is to play with the dynamic that shapes, colors and ideas have when viewed. For example, if you’re advertising a brand new product in your shop, using words like “new” or “premier” in bold block letters will grab the attention of someone strolling by, as the combination of keywords and triggering fonts will signal the brain to something interesting.
Making it unique
While there are a number of time-tested ways to get the attention of potential customers, it’s also important to set your signage apart from other storefront signs in Cerritos. Relying on too many of the same features that your local competitors and surrounding businesses do can lead to blending among advertisements, once again fading them into the background for people who are simply seeing the same message over and over again.
Make your signage unique in any way possible, while still remaining true to your brand, shop and ideals. If you’re unsure of how to do this, it’s always a good idea to consult with a professional sign company that has experience in creating individuality within their signage options. Bring your idea to The Sign Factory and watch as it comes to life with a sense of uniqueness that will favor your business above all others!