Have you ever been in the car, driving to a destination that you’ve never been to before, following your GPS or directions on a map? Chances are, like most commuters, this has indeed happened to you. When it finally came time for you to arrive at your destination, how did you know you were there if you had never been there before? Most likely, it was because of a building sign of some sort that let you know you were at the place you needed to be. Without that sign, however, it’s almost impossible to tell for certain or not that you’ve arrived!
Being a marker for people to identify their location with is just one small role of building signs in Cerritos. There are a fast number of other functions that building signs provide, however we’re accustomed to their most popular use: to display the brand name or company moniker of the business that inhabits that space. Think about it: when’s the last time that you went to the grocery store or gas station and there wasn’t a giant building sign to let you know that you were at the right spot? While it’s commonplace for larger entities and may seem unnecessary for these commonly frequented places, the necessity of building signs in Cerritos for smaller businesses is crucial.
Another thing that building signs help to do is project a brand image in a public setting. Brand image says a lot about a business and having an easily recognized building sign adds to the momentum that your brand needs to grow and maintain its reputation. Because this is generally the first thing people see when entering your establishment, it should act as a point for all other brand materials to follow. For example, if your building sign is blue and white, then people entering your business will expect to see blue and white brand accents within it—from the color of your walls to the uniforms of your employees. All of these things subsist to create an easily remembered experience, starting with your building sign.
Finally, building signs act as a beacon for people who may not have been intending to stop by your business. People are impulsive and often don’t realize things until they’re prompted to. For example, someone driving along may have the need to pick up a few things at the hardware store, however it might not be what they’re thinking about at the time. Seeing a building sign in Cerritos for a hardware store will jog their memory and may prompt them to stop in and pick up what they’ve been needing. In this case, a building sign has been used as an effective advertising tool!
No business has ever succeeded with a blank façade representing the front of their venue and few have done any better with a generic, unenthusiastic sign. Make sure you’re utilizing building signs in Cerritos to the best of your ability based on the core purposes we’ve talked about above!