Signage is one of the original ways to advertise just about anything. All the way back to the wild west, when saloons were marked by a sign simply proclaiming “whisky here,” signs have been an important tool in getting the word out about products, services or events. We’ve come a long way from the whisky placards of the old west, meaning the ability to get the attention of a passerby has become even more effective and engaging, and signs are still used to great effect just about anywhere you gaze.
In Cerritos, signage has made it possible to advertise just about anything outdoors. When you drive down a main drag in town, it’s almost impossible not to find yourself bombarded with signs for food, gas, groceries and car washes. What catches your eye isn’t the sign itself, however, it’s how the sign is comprised. Perhaps it features a variety of bright colors? Maybe it has an engaging graphic? Regardless of what makes a sign pop, the fact remains the same: plain, bland, ordinary signs aren’t going to cut it in a world that uses signage on a daily basis.
Custom signs in Cerritos are the ones that stand out; the ones that make you stop thinking about whatever you were previously thinking about and take a moment to notice the message being displayed to you. It’s these types of signs that will stand out from the clutter of billboards and flashing messages that we see every day of our lives. So how can you achieve this effect and make your message rise to the forefront of a cluttered landscape?
The key to catching someone’s attention is to break their vision plane. What this means is that people have acclimated to seeing and ignoring certain things: rectangular signage and the color white, for example. Because we’re exposed to these things on such a normal basis, they’re unlikely to catch our attention. But, by simply breaking this plane of vision—making a sign that’s hexagonal or vibrantly orange colored—you serve to make something that’s far from mundane and instantly noticeable.
Now, not all custom signs in Cerritos have to be strangely shaped or awkwardly colored—there are other ways to make your message shine. The positioning of the sign does a lot to bring attention to it as well. For example, if you’re a business that’s centered in a strip mall, surrounded by other businesses vying for patronage, it may be convenient to position your sign away from the others, where it could get lost in the mix.
Even the message displayed on your sign can go a long way towards helping your message stand out. Instead of a block of text, how about a small graphic? Instead of laying out the text and graphics to be in-line, why not try to mix up the space a little bit? Remember, creativity catches people’s attention.
Lastly, in your quest to create a sign that garners the maximum amount of attention, it’s best to seek out a printer or sign fabricator that knows what you’re looking for and can achieve your vision. Not even the best message in the world can be seen if it’s fabricated poorly or printed incorrectly, so make sure to trust in The Sign Factory if you’re looking for custom signs in Cerritos!